Netflix and Athletic Brewing launch non-alcoholic beer inspired by The Witcher

(CNN) – A beer based on the Netflix series “The Witcher” has launched a collaboration between the streaming app and one of the largest non-alcoholic breweries in the US.

The brewery announced in a press release that The Athletic Brewing Company’s collaboration with Netflix will include limited-edition co-branded non-alcoholic beers.

The first beer to be launched is Geralt’s Gold, described as a “non-alcoholic hippie gimmick inspired by the hit fantasy drama”, According to Athletic Brewing.

“The Witcher” starred Henry Cavill as Geralt of Rivia during its first seasons, season 3 of which begins June 29.

“We love creating new and unique ways for fans to experience the stories they love, especially for fans as passionate as ‘The Witcher’ fans,” Josh Simon, Netflix vice president of consumer products, said in a statement. launch.

“Working with Athletic Brewing is the perfect opportunity to bring Geralt’s favorite pubs to life,” Simon added.

Geralt’s Gold will be sold throughout the United States and is now available on Athletic Brewing’s website.

According to one A recent studynon-alcoholic beer could appeal to the one-third of Americans who say they try to drink less.

Sales of non-alcoholic beer are up 33% this year, according to the survey.

Launched in 2018, Athletic Brewing, the company said in the release, ferments its beer to contain less than 0.5% alcohol by volume, which is the legal limit for non-alcoholic beers brewed in the United States.

Geralt’s Gold comes with a free gift to the first 750 people who order it on Athletic Brewing’s website, the company announced.

Netflix has made many partnerships to expand its brand, including clothesa dating app and even electric car.