Natalie Portman, Eva Longoria, Will Ferrell, Matthew McConaughey and Ryan Reynolds are some of the Hollywood actors who decided to unite their passion for football and their business acumen.
In recent years, Hollywood personalities have become owners of football teams and led Gorgeous spotlights from cinemas to stadiums.
Eva Longoria is one of those, who confirmed to Efe that what’s going on with her Angle City FC It is “revolutionary”. The Latin star is part of a large group of investors, led by Natalie Portman, the Rednecks This is the women’s team that will debut in Los Angeles in 2022.
Besides Longoria and Portman, the actresses also appear as promoters of Angel City FC. America Ferrera, Becky J, Jennifer Garner, Jessica Chastain, Sophia Bush and Uzo Aduba.
Longoria, who recently announced that he has become a shareholder in Mexico’s Necaxa, stressed the importance of owning Angel City FC. The majority of women in advance to make a decision.
“It’s like being behind the camera to being a director. To have good opportunities and to change the status of a woman, We need to sit on the company’s boards“, defend.
Actors have long since ceased to be just artists to become major investors with multiple business interests.
However, it is remarkable that many Hollywood personalities have specifically chosen football, a sport, Although it has achieved significant growth in the United States, is still less popular and economically powerful than the influence of the major leagues in basketball (NBA), American football (NFL), or baseball (MLB).
Football as a brand driver
Eric Johnson, director of the University of California’s School of Media, Entertainment and Sports, explained to Efe that other than the love for football these stars might have, there are compelling reasons to justify these investments from an economic point of view.
“Football is the sport of the whole world. Therefore, it is undeniable that it will enter the United States. It is a very beneficial investment“.
Johnson explained that the cost of teams in the Major League Soccer is “relatively low”, At least compared to the NBA or NFL franchises.
Thus, Hollywood stars can enter the ownership of these football clubs without excessive financial difficulties. This gallery can be used for “Promote your international brandAs a character in the cinema.
The expert notes that in the case of actors, taking the red carpet out to the soccer fields can have benefits for them In the form of money, fame, popularity or personal brandto.
Two ways to enter
Johnson saw that there Two ways to enter From Hollywood stars to soccer teams.
On one side are the great stars that entered In unified teams and at the highest competitive level, as did Matthew McConaughey with the Austin Club.
Another example is the relationship between Liverpool and LeBron James. The basketball player recently joined Hollywood to be a star in the Space Jam sequel.
Johnson noted that when Liverpool wanted to have a “greater presence in the United States” they “saw in James”A marketing tool to attract fans“.
Contrary to these examples are those in which the actor became أصبح humble team owner Who plays in the lower division.
Among them is Ryan Reynolds, who this year bought English fifth-tier club Wrexham. Johnson explains why the Canadian actor would like to buy a small club in Wales.
“If the team gets promoted, it can turn a very small investment into something worthwhile. And the actor It is also promoted outside the United States By owning something that has value and recognition in countries like the UK, Spain or Italy.”
Actor as Marketing Engine
From references to this decline of Hollywood in the leadership of football Will Ferrell-Con Los Angeles Football Club (LAFC).
Since his MLS debut in 2018, LAFC created quite a stir in Los Angeles With Mexican Carlos Vela as the standard on the field and with a large stadium in downtown California.
From an amazing launch campaign, The club managed to create its own identity in time Record And combine a completely customized hobby with your team. To finish the main step, LAFC has Ferrell as one of its owners.
“LAFC has done the best marketing campaign for a new team in America in any sport,” Johnson said. He further emphasized that the number is like Ferrell could act as a ‘marketing engine’ To turn football and this team into something ‘cool’
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