Meta, the parent company of Facebook and Instagram, will give content creators the opportunity to sell virtual items Horizon worldsits main metaverse platform, the company said on Monday, April 11.
“For example, someone could make and sell sticky accessories to the fashion world or offer paid access to a new part of the world,” the California tech group said in a press release.
The metaverse, which Meta and other companies have described as the future of the Internet, consists of a series of parallel “universes” that can be accessed primarily through virtual and augmented reality platforms.
This already exists, albeit more basic, in the form of video games such as Minecraft, Fortnite, and Roblox, as well as social platforms such as Horizon worlds and VRChat, where people come together not just to play games, but to interact and participate in events.
Meta, whose income depends entirely on large-scale targeted advertising, has decided to make a greater contribution to the rise of the metaverse, and is taking its place in the upcoming battle for audience attention.
To this end, the social media giant is looking to attract content creators who can in turn attract more users.
In October, he created a $10 million fund for creators in horizonThere are already more than 10,000 different “worlds,” according to the company.
“As we launch this today as a quiz with a handful of creators for feedback, these types of tools are steps toward our long-term vision of Metaverse, where creators can earn a living and people can buy digital goods, services, and more experiences,” Meta said.
The company also plans to test rewards for creators who achieve certain goals, such as “building worlds that attract most of the time.”
These rewards “will not be taxable and will be paid to the creators in full,” Mita said, unlike earnings from virtual items, which are subject to commission.
Horizon Worlds has more than 300,000 users in the United States and Canada, according to an article on the specialized site the edgewas published in February.