Hyperactive media are standardized. A Madrid-based global sports and entertainment company has teamed up with energy drink company Red Bull To open a new headquarters in Canada, according to what the company stated through a statement.
After the official announcement, the company plans to open a new headquarters in Toronto (Canada), called Red Bull Gaming StudioWhere esports tournaments, broadcasts and live events take place.
As well as that, The entertainment company intends to completely renew its corporate identity So is your identity in esports to approach a more specific audience.
The world of Red Bull alongside esports will open up experiences Excellent To our fans, Banners And the Canadian community, ”explains Alison Walker, Commercial Director of Overactive Media.
Overactive Media raised $ 38 million in a funding round
Even the leagues Note and observe s Call of duty Not to be held in person again, Red Bull Gaming Studio will host the Toronto Defiant and Toronto Ultra matches.
Overactive Media is a global sports and entertainment company that combines licensed team ownership and audience engagement to connect with fans, franchise partners, and corporate sponsors around the world. Last March, the company raised $ 38 million in the capital increase.
In North America, Overactive owns the Toronto Defense League from the Observer League and Toronto Ultra for the Call of Duty League. In Europe, Overactive runs Madrid-based esports club Mad Lions and teams participating in the European League of Legends and Counter-Strike Global Offensive.
