Oscar-winning director Martin Scorsese I wondered about the future of cinema after the explosion of the business model that drives it Broadcast platforms, Dedicated to the mass production of content and the personalization of its offering to each user.
In a Harper’s article dedicated to paying tribute to Federico Felleni, the director of Taxi Driver regrets that with online movie and series viewing services, the artistic personality of some works is distorted, and overshadowed by an aggressive business model.
“Less than 15 years ago, the term“ content ”was only heard when people talk about cinema on a serious level, and it was compared and measured on the basis of“ shape. ”Then it was gradually used more and more by filmmakers. People who took over media companies, And most of them don’t know anything about art history. ” Scorsese.
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For the filmmaker, “content” has now become a “business term” to refer equally to “all motion pictures,” whether it’s a “David Lean movie, a cat video, a Super Bowl commercial, a superhero sequel, or an episode of a series.”
“On the one hand, this was beneficial to the filmmakers, myself included. On the other hand, it created a situation in which everything is presented to the viewer on an equal footing, which looks democratic but is not,” he explains. Scorsese admits he has capitalized on platforms like Netflix“The Irishman” and Apple TV + premieres, as it will premiere “Killers of the Flower Moon”, but he doubts it will run based on computer algorithms that make all creations “content” and recommend according to stored data. Per user.
The word’s content has become a business term to refer to all motion pictures equally – David Lean movie, cat video, or Super Bowl commercial.
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“if it was Algorithms Suggest more views based on what you’ve already watched, and suggestions are only based on topic or genre. What impact does this have on the art of cinema? In his defense of film criticism and content selection, the director steps forward and responds to those who consider his position elitist, “he asks.” It is a term so widely used that it has become irrelevant.
“It’s a generous act: you share what you love and what inspired you. (The best platforms and traditional media such as TCM are based on human choice.) Algorithms depend, by definition, on accounts that treat the viewer as a consumer and nothing else.”
For this and other reasons, the director concludes, “moviegoers cannot rely exclusively on audiovisual works to sponsor the cinema.” This is not the first time that Scorers has confirmed the issue, as last year it sparked a heated debate after considering that the films marvel They were more of a “theme park” than a cinema, understood as an artistic expression.
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