Leo Messi at Hard Rock Café International Kitchen

“Greatness happens here” It’s the new campaign Hard Rock Cafe to renew its association with Leo Messi As a brand ambassador, this time he is encouraged to do more and surprises by showcasing all his magic as the chef of this emblematic restaurant. It is fully developed by an agency Yes we are openThis new campaign is a continuation of the Live Greatness platform that the brand implemented in 2020 and will be launched in all Hard Rock Cafés around the world and in some of its hotels. It will have impressive support in marketing, media and social networks, as well as a new web 360 experience that will add a share of entertainment and fun to the campaign.

Maximum Lawrence, Managing partner From Yes We’re Open Comments: “We are extremely proud and delighted to be able to collaborate with Hard Rock Café on the launch of this ambitious new campaign. The brand has a challenge and ambition and is a guarantee that Hard Rock will continue to be a show amazing And relevant, not only to its most loyal customers, but also to the new consumers that are represented in the new generations, who are increasingly in demand and connected.”

For his part, Sebastien Marvin, Founding partner And creative partner De Oppen adds: “The most beautiful part of our job is thinking about ideas and then being able to implement them. Having been told by the client that it was a good time to get Messi more involved with the brand and to feature him in this role as chef, we feel it will be a success for the campaign and the strengthening of this long-term partnership.”

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Finally, Miley Vergara, Managing partner From the Open USA, highlights: “We congratulate our client Hard Rock for seeing it two years ago to cement this incredible partnership with the legend Leo Messi. Our goal is to connect in a genuine way with the Hispanic segment and the global consumer, through our passion for sports and the enjoyment of good food.”

Terry Alexander

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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