JCDecaux has expanded its digital presence in street furniture to reach 527 screens across Spain It provides coverage of more than 6 million. Since January 2022, a total of 129 urban furniture digital supports have been installed in 12 cities such as Madrid, Malaga, Valencia and the municipalities of Valladolid, as well as in the municipalities of Madrid, Alcobendas and Mostoles, Barcelona Sant Puy, Sant Joan Despi and Sabadell. .
For the installation of these new digital supports in urban furniture, we must add modern integrations in the rest of the environments. specific, Metro already brings together more than 252 screens between the three franchises in Madrid, Barcelona and Bilbao. The Metro de Madrid in particular has undergone a major change in recent months with more modern and accessible facilities. The Gran Vía station only has 10 digital props and a large screen, which accounts for about 300 thousand weekly traffic.
As far as commercial spaces are concerned, the multinational company has a network of more than 840 digital billboards in 58 shopping centers across Spainincluding 13 cores with large screen sizes, making it the leading offering in coverage.
In addition, the promotion of digital large format has promoted a multi-environment national circuit using big screens Able to provide that in addition to a bad reputation and a high recall rate.
Thanks to this renewed and expanded digital park, the company reaches more than 100 million impacts and over 10 million passes per weekfavoring dynamic and flexible campaigns, and creatively adapting the medium to meet the brands’ communication goals.