House of the Dragon: DracARys: HBO Max launches an augmented reality app


Expect the premiere of a movie “Dragon House”which will debut on August 21, hbo max I fired “House of the Dragon: DracARys”The series’ official augmented reality app.

With the application, fans around the world will be able to “embracing” And raise your virtual dragons at home. Each dragon will be unique to its user, and as it grows, it will develop its own appearance and temperament driven by the guardian’s interactions with it, based on lore from the realm of George R.. Martin. Users will also learn the words “Valeries” From “The House of the Dragon” to command your dragon through a custom voice recognition system. Dragons will grow to enormous size, reaching stages of development on their way to full adulthood.where they will be able to travel around the world so that other users from all over the world can see and interact with them.

HBO Max’s digital innovation and marketing teams collaborated with The Mill’s team of artists, engineers, technicians and strategists to develop “House of the Dragon: DracARys” from the ground up, using Unity game engine and technology Niantic Lightshipwith immersive sound design from the London studio Factory.

With “House of the Dragon: DracARys” We have created the most customized and responsive virtual creature on your phone, “We can’t wait for fans to interact with DracARys and immerse themselves in the world of Westeros,” said Victor Pinheiro, Director of Digital Innovation at HBO Max.

“When the dragons of Westeros appear on the show, it’s always a great moment,” said Kevin Young, creative director of The Mill and creative lead for “House of the Dragon: DracARys.” “With DracARys we wanted users to experience those moments of awe and wonder in the context of their daily lives. Our ambitions are to complement the world of Westeros and the show’s legends in an enriching way, while pushing the boundaries of what is possible with virtual characters found in mixed realities,” he adds.

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Courtesy / HBO MAX

“House of the Dragon: DracARys” launches exclusively on July 20 at San Diego Comic-Con for attendees of the immersive “House of the Dragon: The Dragon’s Den” mentoring experience.

The app is now available for download in the app stores in Apple and Google Play In 19 countries, including: Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, Hungary, Mexico, Norway, Poland, Portugal, Spain, Sweden, Netherlands, United Kingdom and United States. Other countries will be announced at a later time.

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Terry Alexander

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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