In the first quarter of 2022, Netflix announced a loss of 200,000 subscribers, while hbo max It acquired 3 million customers in the same time period. These latest numbers add to the crisis in the leading content streaming platform.
After a decade of boom, Netflix shares are down 35%. This is due to several factors, including The growth of your competitors. Which is that in recent years, new companies have joined the subscription conversion model.
you can see: Netflix crashes! The service lost 200,000 users this year and will have more victims
HBO Max: What is the growth of the streaming platform?
According to the parent company AT&THBO Max has accumulated 76,800,000 of subscribers in the US at the end of March 2022. While the average increase was last year 12,800,000 from clients. Based on this data, more people are expected to sign up for the service in the coming months.
HBO Max: What are the reasons for its growth?
According to the study conducted From 4 to 12 April 2022 by a professional advisor geckoHere are the reasons for the growth of HBO Max:
- Brand change: Changing the HBO name to HBO Max helped the streaming platform grow.
- Exclusive movies: HBO Max premieres exclusive movies and series, coming from Warner and its studios.
- Launch Show: The platform offers an average of €4.49 per month for life. That is, as long as the user does not cancel the subscription.
How did the fall of Netflix happen?
In addition to the loss of 200 thousand subscribers in the first quarter of 2022 in the same period, Netflix only had a net profit of $1,597 million, a figure lower than in 2021, according to the Wall Street Journal. Based on these numbers, The company’s losses extended to 62% this year. Likewise, it was consolidated as the worst performer in the S&P 500.