Guatemalan ethnic furniture stands out in different markets

By estrategiaynegocios.net

The search for furniture that offers customized designs, exclusive lines and, in particular, that convey and represent stories and culture, is one of the summer trends identified by the Committee on Furniture, Wood and Products – COFAMA – of the Association of Guatemalan Exporters – AGEXPORT.

For this reason, COFAMA member companies dedicated to the export of ethnic furniture are working to take advantage of this opportunity and achieve greater international reach.

The union estimates that the wood products and furniture sector exports US$230 million and provides about 331,652 jobs in Guatemala. Honduras, Jamaica, the United States, England and Canada are some of the countries that invest in Guatemalan ethnic furniture.

For 2023, they have designed an action plan in four strategic axes: internationalization and diversification of markets, development of a sustainable exportable offer, trade facilitation, and efficiency of the international logistics chain.

“Buying ethnic furniture is social progress, hope for artisans, trade, export, culture and tradition. Ethnic furniture does not depreciate, it gains value, because it is created with love, passion and dedication by the hands of artisans,” commented Adrián Cordero, co-founder and general manager of Livistona Designs. Guatemalans.

One of the themes that COFAMA will work on this year is commercial promotion and the opening of new markets. And for this, they will hold EXPOMUEBLE from Thursday 20th to Sunday 23rd July in Fórum Majadas.

In this edition, the new furniture collections will be launched with more than 150 stands and more than 75 exhibitors.