Gianni Infantino criticizes sponsors for not supporting the Women’s World Cup

as expected, Gianni Infantino has been re-elected as FIFA President for another four years. All the controversy his administration had – with changes to the World Cup and more – has gone into the background. He was simply unchallenged in the election and kept his job automatic.

Therefore, what is important is what he said in his speech after his re-election. Gianni Infantino She talked about many topics, being Women’s football One of the most stressed things, because in his new administration He wants FIFA to give him a much higher priority.

Gianni Infantino criticizes sponsors and TV stations for not supporting women’s football

Let’s start with the strongest thing he said: Gianni Infantino will seek equal rewards for the 2026 and 2027 World Cups. The first will be the men’s tournament to be held in Mexico, the United States and Canada in a new 48-team format. The second is Women’s World Cup For which a country or countries have not yet been designated as headquarters.

Gianni Infantino It was on a massive basis The difference between wages Men’s World Cup vs Women’s World Cup. The above, mainly because Low cost offer by FIFA sponsors and TV stations to broadcast the 2023 Women’s World Cupmuch less than what was paid in Qatar 2022.

“FIFA receives 10 to 100 times fewer offers for the Women’s World Cup than for menDo you think this is normal? If they offered us 20 or 25% less, I would agree, but not 100. How will we get it?“.

Gianni Infantino announced according to the words he took up sports

FIFA’s actions and commitments in favor of women’s football

he FIFA President Made a very important announcement regarding Economic prizes for the 2023 Women’s World Cupas a first step to seek a completely fair reward for the 2026 and 2027 World Cups. These are the three measures that guide equality demanded by players and fans Women’s football

The first is Equal terms and services for the 2023 Women’s World Cup. He promises that nothing will be different for them compared to what was seen in Qatar 2022. The prize pool will be increased to $150 million.a number that triples the prizes of the 2019 Women’s World Cup, which is 10 times what was delivered in 2015.

For the first time in history We will devote a certain part to the development And, of course, football players. The third step is implementing a concept Specific marketing of women’s soccer And the World Cup. It is the most complex and will take the most time. Today we begin a historical path to the world of women in favor of equality“.

There is a long way to go to achieve the desired equality, but at least Gianni Infantino It really looks like he’s committed to doing just that.

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