Strategy & Business magazine affirms its commitment to women. As part of International Women’s Day, we spoke with two social entrepreneurs who believe in the talent of Central American women and encourage them to become economically independent.
The guests are the “Women of Challenge from El Salvador and Guatemala,” both recognized for their contributions to the societies of their countries and as well-known entrepreneurs.
Lula is committed to empowering Salvadoran women and bases his brand on five principles: Eco-friendly, handcrafted, fair trade with communities of women, and with innovation By design quality.
She is from El Salvador who started in 2012 with the Qumbo brand, a small shop full of handcrafted accessories, whose raw materials were seeds, indigo, recycled materials, wood, lumber, and more. Now, this has evolved and changed to Lola Mina. His designs have been exported to more than 60 countries, with strong demand in the United States, Japan, Australia, Canada and Switzerland.
Lula Mena showcased her creations at the Academy Awards, Emmy Awards and Grammy Awards, and in 2017, she was chosen by Warner Bros. To design accessories inspired by the movie Wonder Woman with the attributes: strength, courage and adorableness.
Guatemalan created the Wakami Company in 1993, which designs and sells accessories handcrafted by Guatemalan women. Its products are already sold in 22 countries on four continents.
Wakame’s work has already won international awards. In 2015, she was awarded the Latin American Stefan Schmidhaeny Award for Innovation in Production, in recognition of her comprehensive business model, and was one of the Five women have received DVF Awards from celebrity designer Diane Von Furstenberg.
Maria Pacheco thanks collaborators and everyone who trusts the Wakami Concept for their support in these trying times and assures that she is more committed to moving forward.