Edelman It promoted two of its executives to leadership positions in the United States. Atlas of Jordanthe former Creative Director of Edelman West, became the Creative Director in the United States, and Millie Hawk, who was previously Executive Vice President of Global Strategy, and became CEO of Strategy for that country. The two will form a new creative and strategic leadership unit aimed at driving growth for the agency’s clients.
During more than two decades of joint work in the agency, Atlas and Hock built new teams and regional capabilities from scratch He managed some of the company’s most notable campaigns and branding efforts. Atlas was the first creative for a Southern California-based company, working on ideas such as The Taco Bell Hotel and the recent campaign «Pay with change” about Sports Illustratedwhich requires all advertisers in the “swimsuit version” to promote gender equality, not the product.
“Jordan is a great leader who shows his body in his work, his leadership and his belief in ideas that make their way into culture and influence society”Jodi John, Global Creative Director, said in a statement. “It is the full bundle of creativity, optimism, ambition and humanity that inspires everyone around him.”
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