The creation of the Ministry of Science, Technology and Technological Innovation, announced by President Pedro Castillo, will accelerate the modernization and digital transformation of the country, as indicated by the Peruvian Chamber of Electronic Commerce (Capes).
In addition, he said that decentralizing e-commerce from Lima to the interior of the country should be a priority goal.
“Although it is true that the Centers for Productive Innovation and Technology Transfer (Cite) are central to the process of economic revitalization and production expression in regions, they follow very traditional marketing processes.Said Helmut Cassida, President of Kapisi.
The association indicated that during the year 2020, there was a growth of 400% in new companies entering e-commerce, which raised the level of online consumption in retail by 250% compared to 2019.
“For this reason, we emphasize that digital acceleration of mypes is a driver of job creation and of strategic importance to the country.“, Locate.
In this sense, Cassida suggested that the dialogue between the public and private sectors should be maintained through the creation of working groups of actors specialized in e-commerce and digital transformation, to talk about how to promote and accelerate the digitization of companies on a national scale.
“Let us trust that the next government will give strength to the development of the Internet in the regions. The biggest challenge is the decentralization of e-commerce to the regions, let’s work for it“, claimed.