After an intense day of training on Wednesday, and two days of business tours, the online meeting ended yesterday, enabling the strengthening of the marketing chain and promotion of various products and services from every corner of Argentina.
The Chairman of the Committee against Torture, Aldo Elias, said during the opening ceremony of the meeting, which lasted on Wednesday 3, “From our sector, there is a great desire to work and generate initiatives to move this very important activity for the country.” Until Friday afternoon.
Likewise, the Minister of Tourism and Sports, Matthias Lemens, shed light on this initiative to promote activity and emphasized that tourism will be one of the major development axes that Argentina will have in the coming years.
In addition to thanking the private sector for support, in the biggest crisis in the history of tourism, Minister Lamens was satisfied with the performance of the summer season that Argentina was able to implement with the protocols in the context of the epidemic. In turn, the event was attended by Aerolineas Argentinas Commercial Director, Fabien Lombardo, who provided an overview of the airline’s current situation and detailed the progressive progress that has been made on domestic flights in recent months.
During the training – in virtual mode, broadcast by CAT on YouTube – a Trendsity consultancy specializing in new trends, Mariela Musiolski explained: “Tourism and digitization in the post-pandemic period”, where she analyzed various successful cases of proposed tourism offerings in the context of the acceleration of the digital revolution. Caused by personal contact restrictions due to the pandemic.
For his part, Inaki Gazztelomendi, expert in tourism and advisor to the World Tourism Organization in the field of gastronomy and advisor to the Basque Culinary Center, details about the different alternatives that must be considered when designing tourism products in this new context. “We are used to the model of continuous growth that has lasted nearly 40 years and were not prepared for such a dramatic shock,” he said during the conversation.
Meanwhile, Google Software Engineer Juan Duldan, from the US, ended the training meeting where he detailed some of the tools that Google offers for online publishing for small and medium-sized businesses.
Business tours were held on Thursdays and Fridays. About 329 companies: 220 tourism service providers (sellers) and 109 tour operators (buyers), from all parts of the country were able to establish contacts and find new alternatives for tourism products and services that will be marketed in the coming months, expanding and diversifying the tourism offer for the Argentine region. In total, more than 1,200 business meetings have been held. –
