AVOD Service DistroTV launches ‘Desi’ package in North America and UK with over 15 channels in South Asia

except: DistroTV, one of the world’s largest independent and ad-supported live streaming platforms, is launching “DistroTV Desi”, which will offer more than 15 major channels from South Asia.

The bundle will be launched in the coming weeks in the US, UK, Europe and Canada. No registration required. The content will include news, entertainment and lifestyle targeting people from Desi (South Asia: India, Pakistan, Bangladesh, Sri Lanka) abroad.

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Channels will include: Republic TV, India’s most watched English language news channel. Zoom, India’s leading entertainment TV channel, featuring Bollywood music, gossip, and celebrity updates; Mastiii TV, India’s number one music and youth channel; BritAsia TV from UK, a variety channel focusing on Bhangra, Punjabi Pop and Bollywood; and Akaal Channel, the Sikhism-based lifestyle channel in Punjabi.

The company said it is looking to serve a large community that usually lacks authentic entertainment in their home countries. The bundle offers the general status of DistroTV to over 150 channels. The service is available on mobile devices, on the web, and on a variety of platforms, including Roku and Amazon Fire TV.

“We are excited to be able to deliver the content they want to our diverse and growing global audiences, without subscription fees,” said Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV. “The Desi communities in these large markets will no longer feel that they cannot access their favorite shows or channels, or feel constrained by the costs associated with them. Our mission at DistroTV is to deliver content to all viewers, on all devices. And that’s exactly what we’re doing with our latest bundle offer. This. “

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“This is just the beginning, we have many channels in development. Smaller South Asian audiences with regional linguistic roots such as Gujarati, Marathi, Tamil and Malayalam, which have been largely ignored by major media platforms, can now watch their favorite channels in their regional languages ​​on DistroTV Desi, without having to rely on questionable boxes. and pirated apps,” added Rajesh Nair, Vice President of Business Development and Content Acquisition at DistroScale, the parent company of DistroTV.

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Terry Alexander

"Award-winning music trailblazer. Gamer. Lifelong alcohol enthusiast. Thinker. Passionate analyst."

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