Aswix launches a campaign to promote the consumption of blueberries in Chile

“Blueberries with everything!” It is the name of the campaign that seeks to promote and promote fruit production in the country.

Example, which has multiple activities to enhance its nutritional benefits and properties, plans to continue its leadership in the production of these berries using 167,588 tons in the 2022-2023 season.

Nutritionally speaking, blueberries are a food that contains high levels of Vitamin B, C and Kand improve heart health to prevent senile dementia.

In this context, the campaign was launched, which is an initiative responsible for Association of Chilean Fruit Exporters (Asoex), and its Blueberry Committee.

Blueberries are a food with excellent nutritional properties and health benefits and are highly demanded by international markets, such as the United States and Europe. However, not everyone in Chile knows about its benefits, or how to prepare it. For this reason, we are proud to launch the Arándanos ¡Con Todo campaign! Which we hope will help us boost domestic consumption and thus ensure that more and more Chileans have a healthy diet every day,” said ASWEX President Ivan Marambio.

Regarding expectations, L.N Season 2022 – 2023 Chile is expected It continues to lead in cranberry production with 167,588 tons.

From the previous total, exports are expected to reach 98,228 tons. In contrast, 9,300 tons will be allocated to the production of processed foods such as juices and dried fruits, according to figures from the Blueberry Commission.