Apple is left without a design director at the full launch of new devices

through a statement, manzana announce it Evans HankyVice President of Industrial Design, is stepping down. What “does not bode well for the company’s design vision”, as detailed Fast company.

In 2019, Haneky came to replace johnny ive Right hand and friend Steve Jobswith whom he worked hard to focus the company’s products on design, even sacrificing technical sections, giving the brand a very strong identity in its advertising approach.

After Yves’ departure there have been many changes in the company in everything related to product design and the ecosystem, the American magazine confirms.

Previous Added to Access Tim Cook on the address manzanabecause at that moment “the design was no longer so important” and “objectively dropped into the organizational chart,” according to the newspaper.

“He tells us that I reported directly to Jobs, and arguably he had the most power in the company. On the other hand, Hanke reports to the COO, Jeff Williamswhich assumes a clear deterioration ”, they emphasize.

At the moment, there is no exact name as to who will fill the position of Hankey, at the moment the manager will continue to hold the position while they make the linkage and the company asserts that “the senior design team has strong leaders with decades of experience”.

Although this part of the company doesn’t seem like a priority for Fast Company, because “Hankey was never given the chance to become the next Ive because he manzana I didn’t want to be next in the first place.”

One consequence of this decision, according to Bloomberg, is that the calendar of upcoming releases can be adjusted. This is because manzana It’s a company that tends to plan its products for the long term and Hankey is involved in products that he still thinks are way off.

So the design of those versions will suffer from the loss of a team leader and the arrival of new ideas may lead to scheduling changes in advertisements and more.

The best example of this is what happened with MacBook Profor which design tweaks were made with Ive, but after he left the aesthetic priority was rescinded and changes were made to include more communication ports, which had an impact on the thickness of the computer.

Company offers Apple TV 4K The third generation, a complete player not only for broadcasting, but also for applications and games. It’s important to note that Apple Stinging users can now make their reservations for the device, and prices for the different versions are at the end of the note.

Apple does not have a wide range of products, but little by little people have seen a gradual diversification to reach most areas, including the professional sector.

At home, the Apple TV has become a media hub for everyone in the Apple ecosystem. Has anyone been waiting for a new model update? Well, the Cupertino-based company has made it happen.

Not that it differs much from the previous model, the second generation Apple TV 4K that the company launched in 2021. It’s a little more compact, although the original design is preserved; A chest that cuts its weight in half and a healer that includes an important jump. At least in power. Apple A15 Bionic, the protagonist of the new model.

Read on