The good series is timeless. They exist in the viewer’s memory, and are part of a moment in his life in which they are burned by the subject matter they touch, and the acting that makes him so honest and close smooth text, which, even at times fictional, sounds like the truth itself. But there is another way to achieve eternal life for the series, and it is a strategy that, in response to its quality, makes it reach the entire planet, giving it the opportunity to make millions of people smile or shed tears. “Alba”, the series that premiered Atreus Player Premium It premiered successfully on Antena 3, and achieved a third life with its release on Netflix on July 16. Just five days later, the series starring Elena Rivera, Eric Massip, Alvaro Rio and Adriana Osiris, among many others, is sweeping the world and continues to shrink hearts, Now in all languages.
José Antonio Antón, Deputy Director of Content at Atresmedia Televisión, explains the success of «Alba», «Both in Spain, the flagship in Antena 3, and now in countries around the world It appears that our strategy is correct. We are committed to diverse, high-quality content, and local stories with the ability to attract viewers from all over the world. It has already happened with other Atresmedia series such as “La Casa de Papel”, “Vis a Vis”, “Velvet” or “Veneno”. It is this strategy that coincidentally excludes that “most of the Spanish series that have succeeded all over the world, for years, were born in the Atresmedia factory.” So, Alba is a success from its conception, production and broadcasting, and according to Anton, “it represents our business model very well with TV content and how we pioneered adapting to the new era. We have succeeded in extending the economic life of our series and programmes, with many windows Profitability ‘Alba’ premiered in Spring 2021 on our payment platform, ATRESplayer Premium. This year, we premiered it on Antena 3, and thus the series was sold to a third operator (Netflix) for international broadcasting.” Thus, the rest of the operators and platforms «are not competitors … but are partners with whom we can make our products more profitable. This strategy allows us to be the benchmark for Spanish television all over the world.”
From Antena 3 to the world
And the data is the evidence, after its successful premiere on the Atresmedia payment platform, “Alba” was broadcast for free on Antena 3, It became one of the most watched series of the season And the most viewed on the network since 2019 with an average of 1.7 million viewers per episode and an audience share of 13.7%. It also garnered nearly 3.2 million unique viewers per episode after hitting nearly 2.2 million viewers in its premiere. Watch this progress, the platform with the big red “N” has picked it up with a global launch that’s sweeping across many markets, including English-speaking ones. In Latin American countries, such as Argentina, she reached the top in just five days and already belongs to the club of the most watched series. In Spain, it has been practically #1 since it aired last Friday and surprisingly is also in the top 5 of English-speaking countries like the US or UK, where a 10-episode plot about raping the protagonist also sparked pronouns and praise filling social networks. “heartbreaking” or “sad, but very good”, sWith some descriptions they give from the United States or The Gambia.
The indisputable successes of the “Alba” series are what illustrates the idyllic ideal that Netflix maintains with the series created by Atresmedia. After the first show on the payment platform or group chains, quickly captured international markets with great success among audiences and critics. Products such as “La Casa de Papel”, “Paquita Salas”, “La Cochinera de Castamar”, “Lies” or “Toy Boy” triumphed on the podium. It should be remembered that Atresmedia is the only Spanish group with which Netflix has signed a Preferential Content Purchase Agreement (It was registered in 2018).