The top three earning Youtube celebs each earn over $20 million a year. Coming in at the top is an 8 year old toy reviewer, who goes by Ryan ToysReview, who earned $22 million last year. As I understand it, he has changed his channel name to Ryan’s World.
Jake Paul came in at $21.5 million. And Dude Perfect, who do crazy stunts, came in slightly under that, at $21 million.
Another big Youtuber in the beauty world is Jeffree Star–who just released a makeup palette with another huge YouTuber Shane Dawson.
Suffice it to say, there are a LOT of people making a LOT of money making Youtube videos. How do they do it? They figure out how to get a ton of followers and, once they do, advertisers will pay them a pretty penny, up to $100,000, for ads on their channels.
I’ll be honest: I don’t get it. I get bored in about 30 seconds watching Youtube videos. I guess I’m old school…or just old. My 23 year old daughter, however, and most of her friends, watch Youtube more than they watch anything else. She can sit and watch Youtube videos for hours and never lose interest.
In fact, 96% of 18-24 year old American internet users watch Youtube. And TV watching is on the decline, having dropped 12% among 18-34 year olds in 2018. And it’s not just the youngsters watching Youtube. Half of American internet users over the age of 75 also watch.